UPM shows expanded product portfolio at Loupe Americas

UPM Adhesive Materials will showcase its pressure-sensitive label materials and adhesives at Loupe Americas 2026 in Chicago in booth 435, helping label converters capture new opportunities and grow their business.

The company’s exhibit will highlight innovations designed to solve a range of application challenges across industrial, wine and spirits, pharmaceutical, healthcare, consumer packaged goods, and logistics markets.

Visitors to the UPM Adhesive Materials booth will discover how advanced adhesive technologies can deliver reliable performance, support operational efficiency and help meet evolving sustainability and regulatory requirements. The featured technologies demonstrate how material selection can improve label performance throughout the product lifecycle and help brands meet changing market demands.

UPM will feature products from its line of UPM Raflatac label materials. Among these products, UPM Endurance is engineered to deliver extreme label performance for hard-to-label substrates and demanding applications. UPM Vetro is designed to enable wine and spirits labeling throughout the product’s full lifecycle, from production through end of life. UPM PharmaSure is developed to help meet the rigorous regulatory and change management requirements of pharmaceutical and healthcare labeling applications. Conformable films deliver high-performance labeling for squeezable and flexible packaging formats. UPM ProCycle supports recyclability goals through APR-recognized adhesive technologies and products. UPM OptiCut Linerless provides consistent print-and-apply performance for fast-paced fulfillment and distribution environments.

'Our customers depend on us to solve complex labeling challenges, and that responsibility drives everything we do. By combining decades of adhesive expertise with rigorous quality standards, we help label converters and brand owners achieve consistent performance and peace of mind. At Loupe 2026, we're excited to share solutions that help our customers succeed today while preparing for the opportunities of tomorrow,' said Anna Hunt, director of marketing, sustainability and communications, Americas, at UPM Adhesive Materials.