UPM shows expanded product portfolio at Loupe Americas

UPM will present a new expanded portfolio of label materials designed to meet the evolving demands of packaging performance, sustainability and end-use precision at Loupe Americas 2026. Central to the showcase are purpose-built adhesives, UPM PharmaSure, UPM Vetro and UPM Endurance, engineered to address the distinct requirements of pharmaceuticals, wine and spirits and industrial applications. These products are all part of the UPM Raflatac label material offering, providing customers with easy access to tailored adhesive performance for specific end uses.

Visitors will also discover products supporting packaging circularity and efficiency, including UPM ProCycle and UPM OptiCut. In addition, UPM will highlight conformable films tailored for squeezable and contoured containers, delivering durability, strong adhesion and distortion resistance across a wide range of end-use packaging applications.

'At Loupe 2026, we’re focused on helping our customers simplify complexity, whether that’s improving recyclability, optimizing converting efficiency or ensuring reliable performance in demanding applications,' said Katja Kivelä, vice president, Markets, Americas, UPM. 'Our portfolio is designed to give converters and brand owners confidence in every label choice they make.'

She further added: 'We’re excited to connect face-to-face with converters and customers, share insights and build partnerships that move the industry forward.'