‘Topper’ boosts on-shelf product differentiation

Referred to as a ‘topper’, Royston Labels designed and produced a clear rigid label that could stand up naturally and is cut to a special shape to enhance the overall aesthetics of the label.

To affix the label to the product, adhesive is used on a small part of the label, thereby ensuring that it remains perfectly clean and intact even with consumer handling.

The label is also capable of being removed from the product without leaving residue and can be decorated in five colors, on both sides if required.

Although being used for a tube in Bulldog’s case, as an innovation to enhance on-shelf presence, Royston Labels said the concept has an application on almost any packaging component, such as sachets or cartons.

Paul Clayton, Royston Labels managing director, said: ‘This is a clear case of our technical and production teams meeting a challenge head-on and creating an innovative label to generate on-shelf product differentiation. We are consistently looking to add value to brands and help them create equity and appeal ahead of the competition.’