Primera announces flat-surface label applicator

AP550e is a semi-automatic label applicator that makes it fast and easy to precisely apply product and identification labels onto a wide range of flat surfaces such as rectangular or tapered bottles, boxes, packages, bags, pouches, lids, tins and more.

Labels are applied straight, without wrinkles or folds, in exactly the location desired.

Operation is simple: place the container in the mechanism and pull the arm to the container. Variable spacing, memory for up to nine jobs and a counter with built-in LED display are all included.

‘The AP550e label applicator is an affordable, easy-to-use device that helps our customers increase their production rates,’ said Mark D. Strobel, Primera’s vice-president of sales and marketing.

‘Perhaps even more important, it significantly enhances a product’s image. With AP550e, labels are applied straight and in precisely the same place on every package. It’s well-recognized that the better your packaging looks, the more you’ll likely sell.’

The AP550e unit is priced at €2,495 in Europe, and is available through Primera’s authorized resellers and distributors in more than 179 countries.

Primera will be showing the AP550e, along with its full range of short-run color label printers and applicators, at the Speciality & Fine Food Fair in London on September 8-10.