Thinfilm releases CNECT Cloud Platform 2.0

NFC specialist Thinfilm has released its newly designed CNECT Cloud Platform 2.0, an upgrade to its cloud-based platform to enable remote tag management, custom content delivery, consumer activity tracking, and detailed analytics and reporting.

Upgrade features expanded analytics capabilities and provide an ‘enhanced digital experience builder’

Upgrade features expanded analytics capabilities and provide an ‘enhanced digital experience builder’, said to give marketers and agencies the ability to easily and effectively create and measure innovative experiences delivered through the tap of a smartphone.

Experiences are triggered when consumers interact with NFC-enabled digital touchpoints integrated with products or packaging using Android or iOS devices. Using the new CNECT platform, Thinfilm said brands can easily digitize products, create and deliver unique mobile experiences, and view real-time, interactive analytics that provide meaningful and actionable insights.

The CNECT Cloud Platform initially launched in February 2017 as an integral component of Thinfilm's end-to-end NFC mobile marketing offer. In March, Thinfilm announced the CNECT platform's integration capabilities with Adobe Analytics Cloud to further empower brand marketers focused on NFC mobile marketing. To date, nearly 500 companies have registered on the CNECT platform.  

Key improvements related to CNECT Cloud Platform 2.0 include:

  • a cleaner, more intuitive user interface;
  • enhanced tag-management capabilities to simplify tag management at scale;
  • streamlined templates to simplify creation of dynamic NFC-triggered consumer experiences based on time, location, and multi-stage interaction; and
  • improved control over analytics and visualizations that provide insights into both product-level and user-level interaction across product batches and experiences.

Christian Delay, executive vice president, software at Thinfilm, said: ‘Thinfilm is committed to bringing the benefits of digital consumer marketing to the physical world by enabling the creation of NFC-based experiences dynamically and at scale.

‘Because mobile marketing is all about understanding context and achieving results, we combined a fresh user interface with a platform integration strategy to connect decision makers to more actionable data in an intuitive environment.’