Armor-IIMAK appoints Alejandro Cuomo to VP, NA sales

Armor-IIMAK has appointed Alejandro Cuomo
as vice president, North America sales, effective December 22, 2025.

Cuomo has been a driving force for the company's success in Latin America since joining in October 2001. From launching business in the region and appointing its first distributors – many of whom remain strategic partners – to recruiting, training and coaching the LATAM sales team, Cuomo has played a pivotal role in building Armor-IIMAK's regional foundation.

Cuomo also contributed to the startup of the company's subsidiaries in Brazil, Mexico and Colombia, expanding its presence across key markets. In 2022, he successfully integrated the Armor and IIMAK sales teams into one organization, maintaining momentum and results throughout the transition.

In his new role, Cuomo will lead the NA sales team, drive growth and strengthen Armor-IIMAK's market position across the region. He will be based at the Amherst, New York, site.