AVT appoints new global sales lead

AVT has appointed Mark Nixon to a global sales account development role.
 
Based in London, UK, Nixon has a decades-long career in the print industry and a history of working closely with customers across a range of sectors. He joins AVT from Scodix, where he spent more than a decade, most recently serving as executive vice president of sales & marketing.
 
'We pride ourselves on the fact that our salespeople are experts in the print industry that provide consultancy to our customers,' said Roy Porat, CEO of AVT. 'Mark’s insight and experience are a great fit for AVT, and we’re delighted to have him on board in this key position, where he will listen, advise and tailor the best inspection solution for a customer’s needs.
 
'We continue to consolidate our leading position in print inspection and color measurement solutions and are now looking to successfully penetrate new markets,' he said. 'This new appointment underlines our commitment to ensuring we empower the global AVT sales team to realize our goal of helping customers maximize their efficiency, profitability and trust in AVT as a long-term partner.'
 
In his new role, Nixon will help develop global strategic flexo accounts that require 100 percent print inspection and advanced color measurement technology to ensure accuracy and consistency across their facilities.
 
'I’m thrilled to be joining AVT at such an exciting point in its journey,' said Nixon. 'This is a terrific opportunity to work with a talented team at a well-established, respected brand and a trusted company that has made clear its strong ambitions for growth.
 
'Obviously AVT has been in the sector for decades, and I’ve already been impressed by how dedicated the team is and how everyone has a clear, united focus on putting the customer first and ensuring they are at the center of everything they do,' added Nixon. 'As a veteran in the print sector, I follow industry news closely and in 2025 saw that while the AVT brand is renowned for its excellence in print inspection and color measurement, the company is also showing its agility. I strongly relate to its customer-first strategy, underlined by the recent move to a new pricing model, which is helping customers by making ongoing maintenance and support more accessible and affordable.'
 
Nixon is just the latest in a double-digit raft of appointments since AVT became a standalone business under new ownership in 2025, following co-owner Roy Porat becoming the new CEO, and Dror Danai joining as AVT president, EMEA & APAC.
 
'With a renewed direction and vision, AVT is reaffirming its role as a trusted leader for print professionals across the globe,' said Roy Porat. 'We are proudly committed to delivering 100 percent defect detection, reliable ROI-focused solutions, and state-of-the-art AI inspection technologies coupled with customer service that is unrivaled.
 
'With Mark’s appointment, we are looking to the future while building on our rich 30-year heritage, fully dedicated to driving innovation and excellence in print inspection technology.'