Covectra names new vice president

Covectra, a track and trace technology specialist, has appointed Ron Ducharme as vice president of business development to lead the marketing, sales and overall new business development worldwide market.

Covectra names Ron Ducharme as the new vice president

Ducharme will help to spread the company’s serialized barcode and high-security label technologies as well as the growing number of product offerings in brand protection and serialization to new customers looking for universal brand protection.

‘Ron’s unique experience in the marketing and technical development of label materials and management of large-scale projects will be invaluable to Covectra, especially as we launch our innovative serialization technologies for a variety of market applications,’ said Steve Wood, president of Covectra. ‘We are pleased to have him join us and believe he will be instrumental to help move Covectra to the next phase of our growth.’

Prior to joining Covectra, Ducharme worked for nearly 40 years at FLEXcon Company in a variety of technical, marketing and product management positions. Most recently, he held a role of market development manager for the FLEXcon’s durable and digital products and was instrumental in three US patents for its products. He holds a BSBA from Nichols College and an MBA from Suffolk University.  

‘I am extremely excited to join Covectra at this juncture,’ said Ducharme. ‘The increasing demand for stronger product security has opened the door for more innovative ways to leverage our unique serialization technologies and other exciting R&D projects currently in development.’