ETI appoints Emmanuel Maurines as sales manager

ETI Converting Equipment has appointed Emmanuel Maurines as regional sales manager for French-speaking European markets, bringing over 30 years of experience in the label, automatic identification and packaging materials industry.

A graduate of ECCIP-NOVANCIA with a specialization in international business and fluent in three languages, Maurines possesses knowledge of the entire value chain, from raw materials and printing to automatic identification and systems integration. He has been a pioneer in the development of linerless technologies, contributing to the adoption of these sustainable alternatives in the sector. This expertise aligns with ETI's coating equipment, which enables printers and converters to produce their own pressure-sensitive materials, including linerless options.

Based in France, Maurines joins ETI's European sales team, where his understanding of manufacturing processes will help converters advance their innovation projects and drive business growth.

'I'm excited to join ETI and work with customers across French-speaking Europe. Throughout my career, I've seen firsthand how crucial it is for printers and converters to have control over their own production. That's what ETI gives them – true independence,' commented Maurines.

'Emmanuel connects technology with real market needs. His ability to translate technical challenges into practical approaches will be invaluable to our European customers,' added Jokin Iruretagoiena, general manager of ETI Europe.