Hana RFID appoints sales director for Europe and Middle East

Hana RFID, a RAIN RFID inlay and embeddable tag design and manufacturing company, has appointed Sipi Savolainen as the company’s new sales director for Europe and the Middle East.

Savolainen’s role will be to drive business growth in retail and beyond, reinforcing Hana’s reputation as a reliable partner for RFID industry partners, including label converters, service bureaus and system integrators. With over 20 years of industry experience, Savolainen brings expertise and a record
of guiding early adopters and established brands toward long-term success while establishing a foothold in emerging markets. His career spans key roles in sales, technical support and customer service, including at UPM RFID, where he developed service standards, drove growth and strengthened relationships with long-standing clients.

Hana RFID’s expansion into Europe and the Middle East underscores its commitment to solidifying its role as a global leader supplying RFID inlays for retail, supply chain and more. With its imaginative designs, global production capabilities and a category-leading commitment to customer success, the company aims to leverage its reputation as a trusted partner, respecting channel integrity while avoiding undermining customer relationships by eluding a direct-to-market strategy. The company is dedicated to delivering high-quality inlay products, following the ARC QMS quality standards, enabling partners to retailers such as Walmart, Macy’s, Dillards and Dick’s on a daily base.

'We are thrilled to welcome Sipi to the Hana RFID team,' said Mike Hetrick, senior vice president of sales and marketing at Hana RFID. 'His dedication to transparent communication, clear knowledge of the global retail landscape, and client-focused service aligns perfectly with our company values and targets. We’re confident he will drive significant regional growth while improving customer satisfaction based on his local presence.'

Savolainen, known for his hands-on approach, is confident that Europe and the Middle East offer substantial opportunities to gain ground.

'These are mature markets, but I believe there is a huge potential for growth,' said Savolainen. 'I am excited to introduce the company to new clients by leveraging my network to build strong relationships. We are in a great position to meet the new demand for advanced RFID technology.'