Mike Hefelfinger joins Channeled Resrources Group

Mike Hefelfinger has joined the Channeled Resources Group team as strategic business development manager, release liners.

Hefelfinger brings nearly three decades of experience in the release liner and pressure-sensitive materials industry. He spent 29.5 years with Technicote, later Beontag, where he held a variety of leadership roles spanning sales management, product management and technical development. His background includes managing silicone-coated release liner and pressure-sensitive sheeted divisions, leading inside and outside sales teams, and working closely with technical groups to qualify new silicone systems and alternative liner supply options.

In his new role at CRG, Hefelfinger will focus on strategic growth initiatives within the company’s expanding release liner business, working closely with customers to develop reliable, application-specific products across a range of markets.

'Mike’s experience across sales and technical development makes him a great fit for CRG and our customers,' said Ginnie Gandy, general manager, release liners at CRG. 'As demand for custom-engineered and domestically sourced release liners continues to grow, his industry knowledge will be a valuable asset to our team.'

Hefelfinger’s addition reflects CRG’s continued investment in its release liner business and commitment to providing responsive service and the technical expertise needed to develop custom technologies as the market evolves.