RotoMetrics appoints Keith Laakko

Laakko brings over 20 years of experience leading marketing and new product development teams that drove sales revenue and profits from customer and consumer insights. Most recently, he was senior director of marketing and corporate communications for St. Louis-based Express Scripts. He has also previously served as executive VP at CPI Corporation, and led various marketing, new product and business development teams at Spectrum Brands, Eastman Kodak, Coca-Cola, Hasbro and Mattel Toys.

Laakko will be based at the company’s headquarters in Eureka, Missouri and report to president and CEO Robert Spiller, who said: ‘Keith has extensive experience in product development, brand communications and business strategy that we will leverage to strengthen our global growth initiatives founded on adding value to converters through proven reliability, mission critical speed, and meaningful innovations in both the label and precision converting markets.’