RecyClass approves Avery Dennison labels

Avery Dennison has received RecyClass Technology Approvals for pressure-sensitive labels on PET trays, which it says is a market first, covering its AD CleanFlake Thermal PP White (S7000ER) and the newly introduced AD CleanFlake Chilled Thermal PP White (C7010ER) as the packaging industry prepares for the European Union's Packaging and Packaging Waste Regulation (PPWR).

RecyClass evaluated both technologies and confirmed they are compatible with clear transparent and colored transparent PET thermoform recycling streams within existing European recycling processes. The new Chilled adhesive is designed for PET trays in chilled environments, with high tack at low temperatures and compatibility with air-blown dispensing. It lets converters and brand owners move from paper to film labels while using the same direct thermal printing technology.

According to RecyClass guidelines and EN 18120-5, labels on PET thermoforms must detach cleanly during caustic hot washing and leave no significant adhesive residue on the tray. The AD CleanFlake releasable adhesive system is designed to let labels and adhesive separate from the package during recycling, which helps reduce contamination and supports the yield and quality of recycled PET flakes.

Avery Dennison says that, depending on the design of the complete package, using RecyClass-approved label technologies may contribute to a high RecyClass recyclability classification, potentially class A. Components that meet RecyClass Design for Recycling Guidelines may also contribute to lower Extended Producer Responsibility fees in countries where eco-modulation applies.

'Our AD CleanFlake portfolio was developed 13 years ago to enable PET bottle recycling, and we are proud to announce that it also continues to be designed to be compatible with PET thermoforms recycling processes. This approval showcases our leadership in bringing to market technologies designed to help customers prepare for upcoming recyclability requirements without compromising on convenience, flexibility and performance,' said Vincenzo Palumbo, marketing manager for variable information labels at Avery Dennison Materials Group.