From labels to folding carton - New York Label and Box Works

Recorded in Chicago straight after the Loupe ambassadors panel session, this interview covers how the company applies the quality philosophy of W. Edwards Deming and why it now runs inline folding carton production.

Heidrich explains how a customer's demand for better quality in 1993 led him to Deming's work, and how listening to the voice of the customer shaped the move from labels to folding carton. He also explains why customers care about price, speed and quality rather than the printing process, describes his first experience with the Edale press, which prints both sides, applies foil and film, laminates and die-cuts from a roll in one pass and gives his view on Loupe's expansion into folding carton.