ProMach acquires Jet Label & Packaging

The addition of Jet Label expands ProMach’s labeling and coding capabilities and provides customers across Canada with enhanced sales and support to keep their packaging operations running at peak efficiency.

Founded in 1998 and headquartered in Edmonton, Alberta, Canada, Jet Label...

Premium alcohol producers turn to sustainabilty

GlobalData’s 2019 Q3 consumer survey found that 71 percent of global consumers consider it ‘quite’ or ‘extremely’ important for product packaging to be made from sustainable or renewable sources, while only 25 percent considered it important for packaging to have a luxury appearance.  

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The real meaning of ‘smart labels’

Then along come these upstart intelligent packaging developers who decide to take the name of smart labels (or indeed smart packaging) all for themselves.  Is that fair? Is that terminology correct? And what do they really mean by ‘smart’?

Having been in this world of active and...

Macaran becomes 100 percent employee owned

 Macaran, a North American pressure sensitive label converter, was founded more than 44 years ago and as an employee-owned company will continue to operate under the same business model and management structure for the foreseeable future.

Van Alstine and Sons is an industrial solutions...

ISO PDF Processing Steps backed by major players

PDF Processing Steps (ISO 19593‐1) is designed for labels and packaging workflows and specifies a standard way of encoding processing steps such as die and fold lines or dimensions into a PDF file. It provides an unambiguous way of marking the technical content that’s required for the steps of a...

Kezzler and Arca announces strategic partnership for promotion of brand protection technology across Europe

Under the agreement, Kezzler and Arca Etichette will work together to promote Kezzler’s Authenticate brand protection technology mainly in Italy, but also in other European countries where Arca has customers. 

Kezzler Authenticate is an end-to-end system that enables consumers to verify...

Strategies for success in sustainability

This is the first year of the school strike for climate movement, inspired by 16-year-old Swedish activist Greta Thunberg, and the movement is mostly planned, organized and driven by youth. Still, as I watch the news, there are hundreds of thousands – perhaps a millions -- of adults of all ages marching, too. Protecting the planet is a non-demographical passion.

Inside the Buying Habits of Baby Boomers, Millennials and GenZ

A recent Nielsen study found that 50 percent of Baby Boomers, 75 percent of GenZ, and 73 percent of Millennials will pay more for a sustainable product. The moral of the study? If you’re not ecologically conscious as a brand, you’re likely to lose consumers.

The brand owners and packaging companies that I work with have a deep desire to be environmentally responsible and have loyal consumers. What can we do to effectively support sustainability in terms of paper and packaging? Here are my top three strategies:

1.     Restructure packaging. Have you ever received a tiny item in a huge box with lots of packing filler? Restructured packaging means designing packaging to fit the item, thereby reducing excess packing materials and packaging waste. It’s an investment in packaging design that has an ROI domino effect:

  • Purchasing less material saves costs on the front end.
  • Smaller packaging means more cases fit on a pallet, reducing transport costs.
  • More products in fewer shipping containers reduces your carbon footprint.
  • When consumers open the designed-to-fit packaging, they perceive your brand as a steward of the environment.

2.     Create packaging that has an after-market life. Sometimes this happens organically. When my daughter was little and we were furnishing our home, the furniture boxes became her fort, her playhouse and her indoor tunnel. I’m talking for years! Retailers and brand owners know that kids love boxes, and today we’re seeing some wonderful innovations.

Target has designed boxes printed with its brand mascot, Bullseye, driving a truck or just looking playful. Social media lit up with kids playing with the boxes! 

3.     Take responsibility for the entire lifecycle of the product. I call this circular responsibility. What do I mean? Take, for example, the modest AA Duracell battery. Once it’s juice is gone, how do you dispose of it responsibly? Well, who knows better what to do with that battery than the battery manufacturer?  Why is the onus of disposal on the consumer? 

Nike has figured this out with its Reuse-a-Shoe program. When your running shoes won’t last another mile, you can take them to any participating Nike retail store and the Nike Grind program will give those shoes an after-life. They may show up as materials in new sneakers or as material for a track-and-field surface. The point is: if something is not compostable, biodegradable, or it’s just difficult to recycle, I’m looking at you, brand owner/manufacturer/product creator, to take responsibility.

In my next article, I’ll share additional sustainability strategies, including alternatives to plastic and the practice of ;lightweighting.’ Until then, I encourage all of us in printing, packaging and labeling to literally think outside the box in our everyday efforts to become more environmentally responsible and respectful.

To find more of  Vicki’s design strategies, download her Packaging Innovations Checklist at https://vickistrull.com/packaging-innovation-checklist

Cup-It introduces label-to-pouch cup application unveiled on HP booth at Labelexpo Europe

The process for designing and pre-press for the patent-pending Doy stand-up pouch formatted in a connected label was developed by Cup-It. 

Ideal for digital printing supporting short runs, multiple SKUs, and fast turnaround for seasonal and event printing, the first samples of the...

Paragon ID partners with Air France for RFID luggage tags

The airline industry is preparing to carry more than 7.8 billion passengers per year.

Over the next few years it is expected that, due to the estimated growth in air traffic, the amount of baggage transported annually - which currently stands at 4.6 billion - will double.

As part...

MCC creates sparkle for South African drink company

Multi-Color in Boksburg (Johannesburg), South Africa, worked with Distell’s Bernini range on 275ml before transferring the technology to 440ml. The defining edge on the 440ml range was the neck foil label, manufactured at MCC’s plant in Hann Münden, Germany which is a hallmark of many premium...

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