Vicki Stull is the branding and design voice for Labels & Labeling. She has 25 years' experience in print, packaging and design. Her work can be found at http://www.vickistrull.com/.
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Branding columnist explores strategic versioning for consumer engagement
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Part two of a series exploring sustainability in packaging
Packaging is an integral part of omnichannel marketing campaigns
Brands can take three steps to be more sustainably minded
Tarsus Exhibitions & Publishing Ltd
Gain knowledge with articles and videos collated from Label Academy books, master classes and conferences.