Spanish printer reports benefits from Fujifilm Flenex FW investment
A year-and-a-half after investing in Fujifilm’s Flenex FW plate technology, Spanish printer Adhesivas Ibi has recorded marked improvement in its overall print production and quality, as well as seeing significant time and cost savings.

Located in the town of Ibi, Alicante, Adhesivas Ibi specializes in adhesive labels for bottled wine, spirits, oil and vinegar. The company has grown steadily since being founded in 1979, with plans in place to grow the business still further in the coming years
José Luís Iváñez, Adhesivas Ibi owner and manager, explained: ‘Bottled products require labels that attract attention and accurately promote the product. Customer requirements have evolved over time, and Adhesivas Ibi has adapted to the changes and the demands of its customers. Our present infrastructure has allowed us to incorporate a wide range of printing services, including serigraphy, flexography, offset and digital.
‘In the next three years, our objective is to double our business volume. Alongside continuous team training, there is 2-3 million EUR worth of investments in technology planned for this period. This will enable us to constantly provide innovative solutions to our customers in the long term.’
Prior to its Flenex investment, Adhesivas Ibi relied on subcontractors for the majority of its plate production. One of the major attractions of Flenex for Iváñez was that the potential to bring a significant quantity of this production in-house, speeding up production, reducing costs and gaining more control over the whole process.
‘We now use Flenex for 50 percent of our flexography plate production. Its stability and consistency throughout the production and printing process means we are able to supply our customers with the very high quality products they have come to expect from us. A year and a half on from our initial investment, we remain very impressed with the durability of the plates, and the quality of the printed products we can deliver with them.
‘We’ve seen reductions in overall production and processing times, which combined with the added durability we get from the Flenex plates, means we can keep providing the same prints over a much longer period of time, all the while making sure we are getting the most out of our printing presses.’
Adhesivas Ibi also places a focus om environmentally-friendly and cost-effective production, with this a factor in the company’s decision to invest in Flenex technology, said Iváñez. Flenex plates are water-washable with no chemicals involved.
Joan Casas, manager at Fujifilm Graphic Systems Spain, added: ‘With Fujifilm’s Flenex plates, Adhesivas Ibi is able to provide a label service that meets the varied needs of modern brands. With care for environment, and exceptional quality both being so important to its business philosophy, Flenex has been a perfect fit within Adhesivas Ibi’s portfolio. We look forward to working in partnership with them as the business continues to develop and grow.’
‘Overall, we’re delighted with our decision to invest in Flenex,’ concluded Iváñez. ‘Bringing plate production in-house has led to significant time and cost savings. This, on top of the quality, ease of use and simple maintenance, makes Flenex a reliable, cost effective product that fits in with our business model perfectly.’
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