Record sales boost Fujifilm’s WaterAid donation

Fujifilm has been donating a percentage from the sale of every square meter of Brillia HD PRO-T3 plates sold in Europe, the Middle East and Africa over the last 12 months, and said the success and popularity of these plates has seen it more than double the initial target.

WaterAid is an international charity dedicated to enabling the world’s poorest communities to access safe water and sanitation. As part of its global reach, WaterAid has an active role in 19 countries in sub-Saharan Africa, working with local communities to set up practical and sustainable solutions that meet their needs.

It was chosen as Fujifilm’s charity of choice to reflect the fact that PRO-T3 products completely eliminate the water used in the conventional plate production process.

Through its donations, Fujifilm has been able to help WaterAid transform the lives of people in some of the world’s poorest communities by providing access to safe, clean water, sanitation and hygiene.

Yasufumi Morimoto, senior vice-president of Fujifilm Europe, said: ‘Back in May 2012 we set €30,000 as our 12 month target, so the fact that we’ve raised over €65,025 is an overwhelmingly positive result.

‘We’re delighted that the success of PRO-T3 has also meant that we’ve been able to help WaterAid open up a better standard of living to some of the world’s less privileged communities.’ 

Susie Kennedy, corporate account manager at WaterAid, said: ‘We’re delighted with the results achieved by Fujifilm over the last 12 months. The company‘s dedication and commitment to their fundraising means that WaterAid is able to transform even more lives and we look forward to continuing this fantastic partnership.’