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Labelexpo South China to debut in Shenzhen

Labelexpo Global Series now runs an annual show in China, alternating between Labelexpo Asia in Shanghai and Labelexpo South China in Shenzhen

The first Labelexpo show to be held in south China will take place in Shenzhen on December 8-10 this year. Labelexpo South China 2020 will occupy 10,000sqm of floor space at the Shenzhen World Exhibition & Convention Center, the world’s largest purpose-built event space. The show will build on the success of Labelexpo Asia 2019, which recorded its largest edition to date with an 18 percent increase in visitors.

The addition of the show to the Labelexpo portfolio means that there will be a Labelexpo in China every year, alternating between Shenzhen (Labelexpo South China) and Shanghai (Labelexpo Asia).

The inaugural show offers a platform for 150 participating exhibitors, who will be showcasing the latest label and package printing machinery, smart technology, materials and components. In addition, the show will focus on fast-growing areas of the market in a number of exclusive feature areas on the show floor. 

This includes Brand Print South China 2020, which is aimed at printers of all types of signage, promotional materials and collateral for brands, as a one-stop shop for all their large format and digital printing needs. Visitors will be able to source specialized machinery, software and materials from leading manufacturers to grow their business. The addition of Brand Print means that Labelexpo South China 2020 presents a unique opportunity for printers to explore the synergies between different parts of the whole print industry from a single location. 

A second feature area is Print Automation 4.0, which will cover the entire workflow, from estimating and order taking, through to proof, printing, finishing and dispatch. Seen for the first time at a trade show in the region, its introduction reflects the increasing interest in and adoption of digital platforms to enhance business processes and capabilities. Live demos will take place over the three days of the show.

Major hub
Kevin Liu, event director for Labelexpo South China 2020, said: ‘We are tremendously excited to be bringing a Labelexpo show to Shenzhen for the first time. The city is a major printing and technology hub, while Shenzhen World is one of the most inspiring venues in the world to host a trade event.’

Chinese exhibitors include Fangda Packaging, HanGlobal, Pulisi, Runtianzhi, Caisheng Printing Machinery, Reborn, Soonmax, and Hongsheng. Overseas exhibitors include 3M China, Ritrama, BST eltromat, Kurz and Epson. 

Liu added: ‘The timing of Labelexpo South China 2020 in December is extremely significant; the show will be a vital catalyst for the industry in the region as we move into the post-Covid recovery phase. For this reason, I strongly encourage printers to come and connect with manufacturers and suppliers at this inaugural show, as their investment will be essential in helping our dynamic industry recover.’

Show visitors will also be able to attend an educational program, covering the industry’s hottest topics. 


Yolanda Wang is China editor at Labels & Labeling.

With a master’s degree in printing, Yolanda previously worked in the pre-print department at ZRP Group, a leading Chinese printer. She also has two years of editorial experience for ZRP Group’s internal magazine.

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