Finat YPN organizes employer branding training

Finat Young Professionals Network (YPN) has scheduled an online training session titled 'War for Talent - Employer Branding' for December 12, 2025, to address the shift in workplace dynamics where purpose, autonomy and connection have replaced money and job security factors in employee retention.

The session recognizes that employees are now in the driver's seat, not employers, creating intense competition for talent across organizations.

Attendees will learn how to attract and retain talent through employer branding strategies. The training will cover what employer branding is and how it can benefit companies, how to develop recruitment strategies beyond external campaigns and provide tools to work on employer brand development.

During the webinar, Dutch employer branding strategist Roos Verkerk will introduce the attendees to the world of employer branding. She will discuss the principles that make employers feel human, relatable and future-proof. Verkerk will walk through the core of employer branding and explain why so many organizations still get it wrong.

The event is aimed at young professionals aged 40 or younger. A recording will be made available to all registrants. Registration is now open on the Finat website.