Screen Europe appoints national sales manager for France

Screen Europe has appointed Xavier Pereira as national sales manager for France, marking a significant step forward in strengthening its commitment to the French digital printing market. 

Pereira brings with him a unique mix of technical knowledge and commercial expertise. From his previous experience of managing sales operations across multiple departments in the automotive industry, his technical foundation, combined with hands-on business leadership, laid the groundwork for his entry into the printing industry. 

Pereira’s reputation for supporting printing businesses’ growth, not only through equipment sales but also by offering practical and strategic advice, made him a perfect fit with Screen’s consultative sales approach and well-established position in the digital printing landscape. 

'For every region, we strive to bring a comprehensive, ‘local-first’ sales and support strategy,' said Bui Burke, Screen Europe senior vice president sales, commenting on the necessary criteria when considering who to manage this vital market. 'We found in Xavier Pereira not only a skilled and experienced expert in the printing industry, but a native French speaker who will be based in the region, who can build strong personal and professional relationships that will help drive mutual success for us and all our digital printing equipment users.' 

For Pereira, Screen’s combination of advanced Japanese technology, efficient internal structure, and collaborative team culture made a strong first impression, and he steps into this role at a critical time. The French print market is evolving, with consolidation among printers and growing caution around significant equipment investments. 

'In this environment, customers need more than a vendor; they need a reliable long-term partner. And Screen, as an international manufacturer, doesn’t just sell equipment but designs, codes, builds and supports everything they sell, in-house. That’s a level of reliability the French market is actively looking for right now. That level of vertical integration means customers get a product that they know will keep printing for many, many years,' commented Pereira. 

He sees strong potential for Screen in France, a mature market where digital inkjet technology is ideally positioned to modernize and future-proof print operations. His focus is on expanding Screen’s presence by deepening local partnerships and bringing advanced, reliable options to more businesses across the country. 'My mission is to ensure printers in France know they have a committed partner in Screen, with expert local support, dependable technology, and a long-term vision for growth,' said Pereira. 

Pereira will be attending Labelexpo Europe 2025, where Screen will showcase its latest advancements in digital inkjet printing for labels and flexible packaging.