Gietz to showcase premium vodka label at Labelexpo Europe 2025

Gietz has unveiled a premium spirit label design that will be demonstrated at Labelexpo Europe 2025, showcasing the capabilities of its ROFO 450 ECO hot foil stamping unit through a sophisticated multi-stroke embellishment process on matt black paper.

The 'Gietz Vodka' label, displayed at booth 4D26, features precise, delicate lining and deep embossing textures that create remarkable haptics and elegance without any pre-printing, according to the Swiss manufacturer.

The complex label design incorporates four distinct production strokes. The first two strokes apply transfer colors Luxor Alufin 302 and Luxor Alufin Matte 152 in precise horizontal and diagonal line patterns that meet at exact intersections.

The third stroke highlights the 'Gietz' lettering with prismatic relief using Lumafin Clear 799, while individual texture embossing is applied to the 'Vodka' letters using the same product.

A fourth stroke completes the design with blind embossing on the back label, featuring three distinctive textures available through interchangeable inserts from Hinderer + Mühlich. A polyester carrier protects the blind embossing during this final process.

The project utilized Avery Dennison Fasson Soft Touch Black FSC substrate, described as a high-quality, deep-black label paper with a velvety feel, ideal for sophisticated embellishments.

Gietz developed the demonstration label in collaboration with several partners. Leonhard Kurz provided expertise in product transfer selection, while Hinderer + Mühlich contributed knowledge of embossing tools. Avery Dennison supplied the elegant matt black substrate.

The company utilized Kurz's DreamComposer software to visualize and optimize the design in 3D before production, allowing for a careful selection of structures and color transfers.

Production testing took place at Gietz's headquarters, where technicians set up the ROFO 450 ECO in the assembly hall to evaluate applications and optimize production parameters.

The ROFO 450 ECO is positioned as a core model for narrow-web embellishment processes of printed and non-printed substrates, designed to handle pressure-sensitive materials, paper, cardboard, plastic film and composite substrates.