AWA expands packaging market intelligence

AWA Alexander Watson Associates has expanded its market intelligence and advisory services to support companies operating across specialty paper, flexible films, packaging, coatings and converting sectors, as sustainability demands and material innovation reshape the industry landscape.

The Amsterdam-based firm offers customized research and strategic advisory services spanning the full value chain from raw materials and coatings through to converting processes and end-use markets, including labels, flexible packaging and industrial applications. Services include market sizing and demand forecasting for specialty papers, films and coated substrates, value chain and application analysis, customer needs assessment, competitive landscape benchmarking and strategic support for market entry, diversification and mergers and acquisitions.

'Our clients are facing significant shifts, from circular economy pressures to changing substrate technologies,' the company said. 'We help them understand where the market is going, how customer requirements are evolving and where the most attractive opportunities lie.'