Avery Dennison introduces Sustainable ADvantage

Avery Dennison Performance Tapes North America has introduced its Sustainable ADvantage portfolio. This comprehensive range of pressure-sensitive adhesive (PSA) tapes is designed to help manufacturers improve the environmental impact of tapes used in manufactured parts and end-use products. 
 
Developed as part of the Avery Dennison commitment to building toward regeneration and advancing the circular economy, the Sustainable ADvantage tapes portfolio enables manufacturers to make more sustainable material choices without compromising on bonding performance, durability or production efficiency.
 
The portfolio, designed to evolve with future additions, features products that enable reduced material usage through efficient product design; responsibly sourced materials, including Forest Stewardship Council (FSC)-certified paper liners; improved recyclability, reuse or compostability where applicable; increased use of recycled and renewable content; and additional methods that improve environmental performance across the product lifecycle.
 
'Our Sustainable ADvantage portfolio reflects the Avery Dennison commitment to helping manufacturers achieve their sustainability goals while continuing to deliver the performance they expect from our industrial tape solutions,' said Deanne Lewis, product manager, Avery Dennison Performance Tapes North America. 'By combining innovative adhesive technologies with responsible material choices, we're enabling manufacturers to make meaningful progress toward reducing environmental impact throughout their supply chains.'
 
The first edition of the Sustainable ADvantage tapes portfolio features transfer tapes and double-coated constructions that provide methods improving environmental performance across the product lifecycle. The products are built on three cost-effective, solvent-free acrylic adhesive technologies:  emulsion acrylic, pure emulsion acrylic and UV acrylic adhesives.
 
Each technology is engineered to meet specific manufacturing and application requirements while offering lower volatile organic compound (VOC) emissions than comparable products using alternative adhesive technologies.
 
The Sustainable ADvantage portfolio represents a milestone in the broader Avery Dennison sustainability strategy. By developing products with sustainability considerations built into material selection, construction and end-of-life potential, the company continues to advance its goal of making 100 percent of its products recyclable by 2030.
 
As manufacturers increasingly seek technologies that support operational performance and environmental responsibility, the Avery Dennison Sustainable ADvantage portfolio demonstrates how innovative adhesive technologies can contribute to a more circular, transparent and sustainable supply chain.