Color-Logic launches print promo campaign

The Driving Demand For Your Brand campaign is intended to support the work of printers by educating brand managers, advertising agencies and graphic designers on what can be achieved with modern print technologies.

Color-Logic said printers often have neither the resources nor the time to develop their own marketing programs demonstrating the power of print today, but which are necessary to help brand managers, advertising agencies and graphic design firms understand what is possible in print today.

In response to this need, Color-Logic has created a database containing more than 70 files with 200 images ready for use in printers' marketing programs, as well as an entire series of sales tools available to help printers demonstrate the value of print to current and new clients.

Mark Geeves, Color-Logic director of sales and marketing, said: ‘As Color-Logic enters its fourth year supplying the worldwide printing market, we have developed a campaign to assist our licensed printers, our technology partners and the brand clients we both serve. 

‘The Color-Logic Driving Demand For Your Brand campaign focuses on how print can be used to differentiate brands in the marketplace and thereby increase sales.’