Hamillroad rebrands to underpin strategy

Pre-press specialist Hamillroad Software has introduced a new brand identity and corporate website in line with the company’s strategy and vision.

Hamillroad has updated its website and added new social media channels, including a new Twitter handle

Hamillroad Software is a global supplier of software for the pre-press industry, specializing in digitally modulated screening technology for litho and flexo printing.

The tagline, ‘Transforming the image of print’, has been developed to underpin the strategy and ethos of Hamillroad Software, as Danielle Kinsella, marketing director at Hamillroad, explained: ‘Our brand identity is a visual expression of what we do and stand for. The new branding reflects our position in the print industry as key market innovators and leaders in screening technology.

‘The logo exhibits strength and stability with a nod to our unique patented halftone dots. We are literally transforming the image of print with our Auraia and Bellissima digitally modulated (DM) screening solutions for offset and flexo printing.’

The new branding is currently being rolled out across all of the company’s products and communications, and will be presented at Labelexpo Europe 2017, where Hamillroad Software is to present Bellissima digitally modulated screening for flexo.

The company has also updated its website and added new social media channels, including a new Twitter handle, @hamillroad.

‘The redesigned website boasts a clean and uncluttered layout, and is also mobile friendly,’ added Kinsella. ‘The aim is to inform, educate and empower users of our pre-press software solutions. We will be developing a blog and bring exciting new content to the site to share through our various channels including our new social media Twitter page.’

Read L&L’s comprehensive Labelexpo Europe 2027 preview in issue 4

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