RotoMetrics and Gerhardt reap rewards from merger

Following the merger of leading die making competitors RotoMetrics and Gerhardt, the newly combined operation has settled in well at its UK headquarters and production facility in Aldridge, West Midlands, according to both parties. 
 
The enlarged UK operation now employs 220 at its 76,000 sq ft facility, where the merger has been more about combining than rationalizing.
 
Speaking for RotoMetrics, Mike Frazier, vice president of global operations, said: ‘The merger means that we now manufacture our extensive range of dies on four continents: Europe, America, Asia, and Australasia, using state-of-the-art technology, including the new laser hardening technique that gives the die a longer working life.’
 
This global coverage means that RotoMetrics’ customers have greater access to the company’s products and technical support, wherever they are, and speeds up response times with a local supply network. It also allows the company to maintain a keen pricing structure.'
 
RotoMetrics and Gerhardt both considered themselves market leaders and efficient manufacturers, but claim to have learned much from each other.  ‘We are now a better company, with the resources to fine tune products from the research and development labs to full-scale production at speeds that reflect today’s rapid changes in market demand,’ Frazier concluded.