Winery makes brand sparkle with Color-Logic process

Turtle Run Winery, a boutique estate winery in southern Indiana, USA, recently chose the Process Metallic Color System from Color-Logic to produce labels which strengthen its brand on store shelves.

Winery owner Jim Pfeiffer said: ‘When our label was produced using the Color-Logic process, it yielded the effect I had been trying to achieve for 11 years. After more than a decade of frustration, I finally got the look I wanted. Retail customers who see it in the wine shop love the new labels, as do those who visit the winery.’

Color-Logic director of sales and marketing Mark Geeves said: ‘Brand and product managers are rapidly adopting the Color Logic process to differentiate their products from competitors in the marketplace. The superb metallic special effects enable brands to truly stand out on store shelves.’

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