Hubert de Boisredon, chairman and CEO of a French thermal transfer technology specialist, Armor Group, has appointed Christian Lefort as the new CEO of Armor Industrial Coding and Printing, the group’s main activity.
Lefort comes to Armor with a solid industrial and business background. His professional career in France and the United States has led him to work with the Dover Group at Markem-Imaje and Datamax-O'Neil, as well as Dirickx and Evolis. Having worked in multiple international environments, he has impressive language, leadership and executive management skills.
‘With his dual expertise in print and traceability, and international development, Christian Lefort is the perfect choice for CEO of Armor Industrial Coding and Printing,’ commented de Boisredon. ‘Under Christian’s leadership, Armor Industrial Coding and Printing will accelerate its growth through new business acquisitions and the development of new thermal transfer printing solutions.’
Armor Industrial Coding and Printing designs, produces and markets print consumables dedicated to marking traceability data on labels and flexible packaging, such as batch numbers, barcodes, expiration dates, etc. This business unit represents 80 percent of the group turnover. For several decades, Armor Industrial Coding and Printing’s seventeen subsidiaries have been supplying five continents, making it one of the world leaders in its field.
‘In the world we live in, traceability plays a huge role in securing goods and people. Joining Armor Industrial Coding and Printing as CEO is a personal challenge for me. I aim to position the company as the indisputable world leader of thermal transfer technology, both from a market share and technological point of view. To begin, in short to medium term, the goal is to reach 40 percent market share. I am very much looking forward to working with the management team to create and lead new projects,’ commented Lefort on his appointment.