Memjet has appointed Bent Serritslev as senior vice president of business development in the Asia-Pacific region.
In this role, Serritslev will oversee sales and marketing activities designed to expand the adoption of Memjet technology among OEM partners in the region.
Len Lauer, chief executive officer at Memjet, said: ‘The appointment of Serritslev continues Memjet’s momentum in the Asia–Pacific market. Last year, at the All in Print China Conference, Memjet announced DuraLink partnerships with Shanghai UPG International Trading (UP Group) and Liaoning Zheng Hong Basch (Basch). This year, with Serritslev as part of our team, we will be announcing more OEM partners in the region and expand the number of Memjet-powered printing solutions that bring the speed, quality and affordability needed to succeed in the competitive region.’
Before joining Memjet, Serritslev was managing director for Xeikon Asia Pacific, where he established and grew Xeikon’s market share in region. Under his leadership, Xeikon’s office grew from a small core group of engineers to a thriving organization of about 30 people dedicated to providing sales, marketing, service and support for regional Asia-Pacific customers.
Previously, Serritslev was managing director of Heidelberg Malaysia and Singapore.
Before joining Heidelberg Malaysia, Serritslev was managing director of EACgraphics India (Heidelberg India), a distributor of capital goods to the print media industry.
Serritslev said: ‘In my career, I have witnessed the evolution of the printing industry and the expansion and dynamics of the Asia-Pacific market. No matter how the market changes, one thing remains the same: the enduring power of strong customer relationships. At Memjet, I look forward to establishing connections and fostering productive working relationships that enable OEM partners to grow today and well into the future.’