Bobst has appointed Steve Lakin as sales manager for the label market in the UK and Ireland.
Joining Bobst with almost 30 years of experience in labels and packaging printing and converting, Lakin will be responsible for digital, flexo and all-in-one combination digital/flexo machines.
Craig Moran, region business director at BOBST, said: ‘Steve is joining us with many years’ experience and knowledge of the label printing industry. He brings fantastic skills to our organization as we seek to take our customers on a journey with us to make label production better than ever through improved connectivity, digitalization, automation, and sustainability.
With a complete product portfolio, we see excellent opportunities in the UK and Ireland labels market, and Steve’s appointment represents our commitment to help label converters to optimize their production floor. His new role will enable him to drive new levels of customer engagement and experience to promote our unique printing solutions.’
Commenting on his appointment, Lakin added: ‘The UK label market is set for the next step in its evolution, and I believe Bobst, with its innovative products and excellent service solutions, is best positioned to help printers find the right technology for the future. I look forward to working closely with customers to understand their needs, support their long-term ambitions and find new opportunities in order to generate success for all.’