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  • 07 Jan 2020

Parkside appoints new global sales director

Paula Birch promoted to global sales director to support global growth and innovation strategy

British packaging specialist Parkside has announced the appointment of Paula Birch to global sales director in recognition of her contribution to the business and in support of the company's continued growth trajectory.

Birch has been promoted from European sales director, a role she has held for the last three years and will involve the identification and commercialization of business opportunities in Parkside key packaging markets including convenience, protein and snack foods, confectionery and tobacco.

‘At Parkside, we pride ourselves on being innovation leaders in the print and packaging sectors and I am delighted to take up this new role in a fascinating period of global growth for the company,’ said Paula Birch. ‘With new technology investments at our UK site, significant growth in Asia across a range of applications and the extraordinary demand we are seeing for our compostable, recyclable and lightweight flexible packaging solutions, I’m excited about what the future holds for us as a company.’

Robert Adamson, managing director of Parkside, added: ‘We are delighted to see Paula progress into her new role. Her extensive experience is invaluable in supporting the company’s growth and innovation strategy as we head into 2020. She represents the quality of personnel we aim to attract at Parkside, and we are excited by her potential to drive the business further forward.’

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