Wikoff elects Jennifer Ames Stuart as director

Stuart is currently serving as the associate dean of graduate and executive programs and clinical professor of marketing at the Belk College of Business at UNC Charlotte. She is a marketing strategy thought leader and has over 20 years of marketing experience in senior roles with Bayer, Novartis, and The Hershey Company.

After relocating from New Jersey, Stuart joined the marketing faculty at UNC Charlotte in 2013, where she teaches courses in the Doctor of Business Administration, MBA, and undergraduate business programs. Her research has been published in leading academic journals, including the Journal of Marketing Research, the Journal of the Academy of Marketing Science and Marketing Letters. In addition, her paper, Valuing Customers, was recognized with both the William O’Dell and the Paul E. Green awards, which are reserved for research that makes the most significant, long-term contribution to marketing theory, methodology, and practice.

She holds a PhD and a Master of Philosophy in business administration and marketing from Columbia University. She also has a Master of Science in information systems and business and a BA in economics and business from the University of Pittsburg.