Xeikon has appointed Klaus Nielsen as director Xeikon Asia Pacific (APAC) to continue to drive growth in the region and capitalize on expanding market opportunities.
In his new role, Nielsen will oversee Xeikon’s ongoing growth in the APAC region that includes Greater China, Japan, Australia and New Zealand. In the process, he will also build on existing successful partnerships and seek to establish additional collaborations.
Nielsen joins Xeikon from Heidelberg where, since 1996, he held various roles including business unit manager in India, project manager in Australia, national sales manager in New Zealand and product and marketing director in Korea.
He also held the role of managing director in India from 2007 to 2018.
‘I am looking forward to sharing my years of experience from working in this very exciting region and promoting the benefits that Xeikon’s digital print portfolio can deliver,’ said Nielsen. ‘As brands embrace short-run, digital, fast turnaround print they can enjoy greater product versioning and focused targeting to elevate visibility.’
Benoit Chatelard, Xeikon president and CEO, said: ‘We are delighted to welcome Nielsen into his new role where he will continue to drive growth in this buoyant market. With his wealth of experience and years of knowledge, he is perfectly placed to support the regional demand for brand integrity and consistency.’