AWA to host linerless event in Chicago

AWA Alexander Watson Associates will host the fourth edition of The AWA International Linerless Label Conference & Exhibition on November 19-20, 2026 at the Hyatt Centric Chicago O’Hare in Rosemont, Illinois.

The conference is dedicated to advancing the adoption of linerless labeling technology and bringing together the entire value chain to explore the commercial, technical and sustainability opportunities shaping the future of the industry.

According to AWA market intelligence, linerless labels currently represent approximately 6 percent of the global pressure-sensitive label market, highlighting significant growth potential as brands and supply chains continue to seek more sustainable and efficient labeling options. Through this conference, AWA aims to support greater understanding and wider adoption of linerless technology across a growing range of applications.

The event will feature a keynote presentation by Karel van den Brink, procurement and supply chain specialist, who will share practical insights on driving linerless adoption across logistics and packaging applications.

The conference program will also feature contributions from leading organizations across the linerless value chain, including Avery Dennison, Optimum Group (Belona), ETI Converting Equipment, Iconex, TSC Printers, MAAN Engineering Group, UPM Adhesive Materials, Mondi Group, Appvion, Flint Group Packaging Solutions and other industry leaders. Together, they will explore the latest developments in materials, converting, printing technologies, automation, sustainability, RFID integration and the future of linerless labeling.

In addition to a comprehensive conference program, attendees will have the opportunity to network with industry peers, explore the tabletop exhibition and engage with experts from across the linerless ecosystem.