Finat ELF 2025 explores critical topics

Finat has wrapped up its annual European Label Forum (ELF), reflecting the enduring spirit of collaboration and innovation that characterizes the Finat community. Held in Amsterdam from May 21–23, the event brought together a record number of 240 delegates from 26 countries and explored critical topics shaping the future of the label industry.

From environmental sustainability and the implications of the EU’s Packaging and Packaging Waste Regulation (PPWR) to the transformative role of artificial intelligence, innovation in flexible packaging, and strategies for future leadership, the high-caliber program featured thought leaders, market analysts, and technology experts.

A vibrant tabletop exhibition showcased 32 leading industry suppliers, including gold sponsors Avery Dennison, Beontag, Labelexpo/Labels & Labeling, Mark Andy and UPM Raflatac.

One of the highlights of the forum was the announcement of the winners of the 45th Finat Label Competition, which received 184 entries from 47 companies across 21 countries, once again underscoring the global relevance and reach of the Finat community.

'This year’s ELF truly embodied what Finat stands for: connecting people, sharing knowledge, and shaping the future of the label industry,' said Jules Lejeune, Finat managing director. 'We were delighted to return to Amsterdam 10 years after rebranding the ELF, and to see such an engaged, international crowd ready to discuss the challenges and opportunities that lie ahead.'

Keynotes from geopolitical expert Ron Keller and mountaineer Bonita Norris inspired attendees with insights on global dynamics and personal resilience. In parallel, experts such as Corey Reardon (AWA), Thomas Reiner (Berndt & Partner), and Paul Jenkins (The PackHub) provided in-depth analyses of market trends, sustainability drivers, and technological transformation.

Notably, the forum also introduced the industry to new developments, such as Finat’s e-learning platform. It featured an animated scenario-planning tool powered by AI, sparking fresh dialogue about the future role of labels in a rapidly changing world.

'Three words sum up this year’s ELF: collaboration, action and persistence,' said Finat president Philippe Voet in his closing remarks. 'In a time of rapid change and consolidation, this event reminded us that progress happens when we come together, stay informed, and keep moving forward – one step at a time.'

The Finat European Label Forum 2026 will take place in Seville, Spain, from May 27–29.