Siam Toppan wins WorldStar Packaging Award

Thailand-based manufacturer of folding cartons, Siam Toppan, has received the WorldStar Award in the Toys category of the WorldStar Packaging Awards 2026, organized by the World Packaging Organization (WPO). This achievement marks the seventh WorldStar win by Siam Toppan, a joint venture between Toppan Holdings and Siam Cement Group. The award ceremony was held on May 8 in Düsseldorf, Germany. 

Defining its purpose as 'Breathing life into culture, with technology and heart,' the Toppan Group aims to enable a sustainable society for the future. In its packaging business, Toppan leverages advanced technology and design expertise to offer packaging that balances environmental consideration with the enrichment of everyday life.

Siam Toppan received the award for the packaging of a product from One More Thai Craft Chocolates, a craft chocolate brand from Nakhon Si Thammarat in southern Thailand. The design expresses good health and happiness for local farmers.

Inspired by Nang Talung, the traditional shadow puppet theatre of southern Thailand, the front of the box features a three-layer theatre stage design. Six traditional characters can be torn out along perforations after eating, and the outer box transforms into a mini stage set, allowing the packaging to be reused as a theatrical play kit.

The packaging is designed to be recyclable. It is made solely from paper materials with no plastic windows. By facilitating reuse as a toy or decoration, the packaging also adds value beyond its primary function, contributing to waste reduction. In addition to functionality, the design also considers logistical efficiency, with the finished box being square-shaped to ensure optimal use of space during transportation.

The packaging vividly illustrates the traditional process of making craft chocolate, encapsulating the regional culture and the brand's unique charm. By combining sustainability efforts with local storytelling, it serves as a nice souvenir or high-quality gift for visitors and global consumers.