AWA publishes Asia label market report

AWA Alexander Watson Associates has published the latest edition of its ‘Labeling Markets: Asian Market Study & Sourcebook 2012’. Providing up-to-the-minute data on all the major labeling technologies, the report provides an overview that will benefit labelstock producers, material suppliers and all companies involved in the product decoration and identification value chain.

World demand for labels, by region, is now dominated by Asia Pacific, which commands 34 percent of the market, according to the report. In the Asia Pacific region, glue-applied labeling technologies still take the major technology share at 38 percent, although pressure-sensitive labels now claim a 34 percent share. Prime label applications are the main growth driver, particularly for beverages and food.

China (at 42 percent of the regional market) and India are today the most active markets for labels, but there remains huge growth potential in Korea, Taiwan, South East Asia, and Oceania.  

The AWA sourcebook documents regional preferences in label materials – paper and film – and identifies trends and forecast growth levels in the medium term for glue-applied, pressure-sensitive, heat shrink, stretch, and RFS/ROSO MD shrink sleeves, and in-mold technologies. This data is set in the context of macro market drivers, raw materials price issues and environmental concerns.  

The report concludes with a directory of companies active within the region in the fields of press, die, test equipment and inks manufacture; label film and paper and release base paper suppliers; and printers.

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