Berkshire Labels aids UK juice rebrand

UK-based converter Berkshire Labels has completed a successful launch for the new range of premium juices from Frobishers Juices.  There were 14 new sets of labels required, encompassing a front, back and neck label.

The labels are printed UV flexo in up to seven colors including both a matt and gloss varnish plus a silkscreen tactile varnish. The screen tactile varnish was selected to add a premium feel to the logo and enhance the Frobishers brand.

Berkshire Labels now provides around 20 million labels a year for Frobishers, which produces a range of juices, smoothies and blended juice drinks. Frobishers celebrated its 20th birthday in 2012 with a full rebrand, and selected Berkshire Labels to supply the new labels.

Frobishers Juices sales and marketing director Steve Carter commented: ‘We went to tender for our label printing and were impressed with the way Berkshire Labels interpreted our brief and gave us some constructive input as to how the labels could enhance our bottles. The team at Berkshire stops at nothing to achieve a superior quality finish. We appreciate this all the more as it reflects positively on our superior quality product.’

Paul Roscoe, managing director for Berkshire Labels, said: ‘We look forward to a long and “fruitful” partnership with Frobishers. It’s a great brand with strong brand values that we feel Berkshire Labels aligns with.’

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