Chadwicks Sleeves enters new market

Chadwicks Sleeves has created primary branding shrink sleeves for sports and health supplement manufacturer Reflex Nutrition’s range of ready to drink products.

The 10 variants of shrink sleeves were produced using special inks to create a ‘technically demanding’ black and silver metallic finish covering pre-workout, energy and diet drinks across the brand’s range.

Chadwicks Sleeves worked closely with Reflex Nutrition during the product development stage to ensure brand consistency and high impact shelf appeal to ensure visibility within an increasingly competitive market place.

Chadwicks Sleeves business development manager, Richard Cutworth said: ‘This project highlights Chadwick’s ability to provide solutions to a multitude of products and niche market sectors. The metallic finish on a sleeve product like this is not straightforward and it shows the level of technical expertise we have at Chadwicks.’ 

Julian Wright, marketing manager at Reflex Nutrition, added: ‘This range is an important development for us and the product finish was crucial. Chadwicks provided the right consultation and technical expertise to help ensure we achieved the required look for the brand.’

Pictured: Chadwicks created 10 variants of shrink sleeves for Reflex Nutrition's range

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