Clif Family unveils new vibrant and sustainable packaging

California based food product brand uses sustainable materials and carbon-neutral printing technology for the new packaging.

Clif Family Winery & Farm, a brand of wines and specialty foods based in California, USA, has unveiled a bold and playful new design for its food packaging. Drawing inspiration from the brand's California roots, the revamped packaging features eye-catching colors and graphics, sustainable materials and clear messaging about their organic ingredients and social responsibility. 

The new packaging showcases Clif Family's dedication to positively impact consumers and the environment. By incorporating sustainable materials, the brand aims to minimize its ecological footprint and contribute to a healthier planet. The packaging redesign features a lively and colorful aesthetic, reflecting the diverse range of flavors found in Clif Family's premium food products. 

Linzi Gay, president of Clif Family, said: ‘We are excited to unveil this sustainable and visually stunning packaging redesign. It captures our California spirit, emphasizes our commitment to organic ingredients, and more strongly communicates our values to our customers by highlighting our newly achieved B Corp Certification.’ 

As a B Corp Certified company, Clif Family aligns its business with a higher standard of social and environmental performance, transparency, and accountability. This certification reinforces the brand's steadfast commitment to making a positive impact on the world, a mission that extends beyond the quality of its products and into the ethical and sustainable practices that define its business. 

The food packaging is now fully recyclable, minimizing waste. Furthermore, their partnership with ePac leverages innovative carbon-neutral printing technology, while the polymer-based inks used further contribute to the environmentally friendly design. While specific recycling programs may vary, Clif Family is actively minimizing its environmental footprint with each package. 

Consumers can expect the same taste and quality they've come to products from Clif Family, now presented in a packaging that reflects the brand's ethos. The design overhaul is set to roll out across Clif Family's entire food product range, including their signature Organic Savory Nut Mixes. 

Clif Family partnered with award-winning, San Francisco-based branding and design agency, Noise 13, to create the new packaging line. Noise 13 is also a B Corp Certified business.