Emsur develops greaseproof paper lid for Upfield

The new technology ensures the product’s protection throughout the supply chain, reaching the customer’s home in optimal conditions. The paper-based nature of the packaging guarantees easy disposal in paper bins, contributing to proper recycling practices. Overcoming fat resistance and sealability challenges, the Innotech team has dedicated over two years to this project.

Upfield, one of the global leaders in plant-based foods, was therefore able to manufacture what’s claimed to be the world’s first plastic-free, recyclable tub for its plant butters and spreads.

This launch signifies Upfield’s shift toward paper-based packaging across its portfolio, aligning with its ambitious goal to reduce plastic content by 80 percent by 2030.

The paper tubs, developed from compressed wet paper fibers, boast waterproof, oil-proof qualities and are recyclable within local paper waste streams.

Endorsed with Conventional Plastic Free Certification and utilizing paper from a PEFC-certified supplier, these tubs feature a grease-proof paper lid developed by Emsur, enhancing the overall sustainability.

José Herráez, Emsur’s general manager, emphasized the importance of close collaboration with customers to understand their needs and provide the most efficient solutions fully.

‘Only by being close to our customers we can understand their needs and proactively work in identifying the best solutions. This is the way Emsur understands the business,’ said Herráez.

Álvaro Bernad, chief innovation officer at Grupo Lantero, underscored the significance of Emsur’s grease-proof paper lid, emphasizing its role in making the tub a fully sustainable material.

Walter Turci, Innotech director, added: ‘Designed as an alternative to the standard aluminum solution in the market, the lid ensures similar performance in packaging machines for food producers and an enhanced product experience for end customers.’