Glenroy debuts new stand-up pouch application

US flexible packaging specialist Glenroy and Lube-Tech, a leading OEM lubricant formulator, have collaborated to develop the first stand-up oil pouch in the US power sports industry.

Engineered for Arctic Cat's new C-TEC2 Synthetic engine oil, the stand-up pouch is designed for easy pouring, convenient storage, waste reduction and to enhance shelf impact.

Arctic Cat and Lube-Tech desired a durable package for C-TEC2 Synthetic 2-cycle oil that would provide visibility and convenience for consumers, reinforce the high-performance, environmentally-conscious characteristics of the new engine and oil, and provide high-barrier properties to protect the integrity of the high-performance synthetic oil blend.

Lube-Tech developed initial concepts of flexible packaging options, and worked with Glenroy to engineer and produce the final stand-up pouch.

The lightweight and durable flexible pouch allows for convenient storage within an Arctic Cat snowmobile, while the pouch's tamper-evident easy-pour spout and ergonomic angled handle facilitate fast and easy pouring of oil into the snowmobile's compact oil reservoir.

The flexible pouch also provides several environmental benefits, including fewer emissions during production, a higher product-to-package ratio, a smaller number of miles generated through transportation and less landfill waste through source reduction.

A final important benefit that the flexible pouch provides is increased surface area to present the product's benefits and attention-grabbing Arctic Cat graphics. Compared to an industry standard 32oz F-style quart bottle, which provides a total label area of approximately 29 sq in, the flexible stand-up pouch provides almost 200 sq in of printed surface area.

Tom Schaefer, lubricant supervisor at Arctic Cat, said: ‘With our cutting-edge new engine design and oil formulation, we were thrilled when Lube-Tech suggested developing this innovative packaging for our C-TEC2 oil.

‘We are proud to be at the forefront of the power sports industry with this new packaging. It will make the use of the product easier, while reducing waste. Plus, it gave us significantly more printable surface area to tell the C-TEC2 story and display the eye-catching graphics.’

Read Glenroy’s thoughts on the flexible packaging market in the latest issue of Packprint World, or here