HH Global announces sales growth for 2012

HH Global, a brand campaign management consultancy, has recorded a 4.4 percent rise in turnover to just under 100 million GBP for the year ended 31 March 2012. The company saw sales rise from 95 million GBP in 2011 to 99.2 million GBP in 2012 and an increase in gross profit margin from 19.4 percent to 21.2 percent. 

The company added: ‘Although EBITDA is down slightly at 2,026k GBP, operating margins for the year increased by 1.8 percent. This reflects a more profitable service mix as the company continues its repositioning after last year’s new brand launch.’ 

Investment in the last 12 months has been significant in all areas which has led to an increase in operating expenses, from 17.9 percent of sales in 2011 to 20.4 percent in 2012. Key investments include improved infrastructure in Mumbai, Paris and Barcelona, as well as new offices in Monheim, Chicago, Sao Paolo, Mexico City, Tokyo, Sydney, Beijing, London and Wakefield. According to HH Global, ‘This puts the company in an even stronger position as a global business supported by the renewal of legacy contracts’.

The company is continuing to refine its global IT infrastructure, in particular its HHub platform and marketing execution capabilities, which support many clients across the world, especially in emerging markets. The on-going strengthening of the service portfolio is also said to be ensuring greater success in securing more work from both existing and new clients.

Robert MacMillan, CEO of HH Global, said: ‘These are good results at a time when many European markets are in recession; legacy print margins commoditize further; and discretionary marketing budgets in many client organizations reduced. HH Global is now perceived to be a very strong international player. Furthermore we are seeing much interest in our retail media and digital media offerings and solid progress has been made in support of these global channels.’

He continued: ‘We remain confident that this is the right direction for the group and our results to date are testament to that fact. With significant investments in both technology and infrastructure now behind us, the board has a confident outlook, supported by a strong new business pipeline with some significant wins to be announced.’

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