Metsä Board collaborates with Pro Carton for packaging design

Metsä Board, a producer of fresh fiber paperboards, launched Better with Less last November in order to find more environmentally-friendly and functional packaging options for some of the world’s most frequently used and fastest growing types of consumer packages, including takeaway meals, e-commerce, wellness, cosmetics and dry food.

Pro Carton is a European association of carton and cartonboard manufacturers, which through its competition wants to encourage innovative design with cartonboard and reduce, or replace, plastic.

Bringing the two awards programs together is said to recognize the global emphasis needed on promoting young packaging design talent and developing sustainable packaging designs using renewable materials. It also allows student participants to have two chances to win with one idea.

Better with Less competition chairman Cyril Drouet, who is also design and innovation director at Metsä Board, said: ‘We are very excited by this development with Pro Carton as participants now have two chances to win with their design proposal. To create a true impact in the world we need to join forces and take action across the whole packaging chain. As consumption of packaging grows, we need to think about the packaging lifecycle from start to finish, and inspire discussion and innovation on more sustainable and experimental packaging. Better with Less is one forum to do this and the great response received so far shows there’s lots of new ideas emerging.’

The finalists and the winners in the Better with Less competition will be announced during spring 2018 and the Pro Carton Young Designers Award will be announced in September.