Pro Label Studio winner sees ‘vital role’ for labeling

The winner of UPM Raflatac’s Pro Label Studio competition, design director Gary Page from AD Creative in London, believes that labeling will continue to play a vital role in the packaging business.

‘There’s so much that can be done with packaging nowadays, and different techniques have different benefits. Labeling is more cost-effective, and gives you more freedom regarding your packaging manufacturer,’ Page said. ‘Embossing and different special effects allow for very innovative product labels. Different technologies can obviously be used in various combinations where their qualities complement each other.’

Online design tools, such as Pro Label Studio, help designers to preview and experiment with various self-adhesive label materials.

‘Pro Label Studio is a very useful tool if you want to visualize different finishes and get a better idea of what can be done with different types of face materials. It can also help you demonstrate new ideas to your customers,’ Page continued.

Gary Page has been working for AD Creative, an esteemed London-based design company, for 25 years. The company has worked for many big names, such as the Dixons Group, Marks & Spencer and Coca Cola. AD Creative has designed, for example, the recent Coke glass campaign at McDonald’s for the Olympics both in the UK and Europe.

Page participated in a prize draw for UPM Raflatac’s Pro Label Studio competition and won a weekend trip to World Design Capital Helsinki 2012.

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