Studio404 invests in GMG OpenColor

Recently launched graphics studio, Studio404 has become the first business in the UK to invest in GMG OpenColor software. The new digital color management technology allows for color-accurate reproductions of print processes that use spot colors and multi-color separations with more than the traditional four process colors.

‘Traditional color management techniques have very successfully controlled the four-color process but the print world increasingly wants to be able to control more than four colors to build flexibility into the supply chain,’ explained Tony Lawrence, studio manager, Studio404.

Previously, the overprinting behavior and color interplay between CMYK and spot colors could only be reproduced by combining a CMYK profile with spot color libraries. Simulation of spot color overprints was not always accurate, meaning expensive and time consuming press fingerprinting was needed to depict all possible combinations of spots and process colors as closely as possible.

‘GMG OpenColor is a brand new technology which enables us to measure the colors spectrally, rather than taking traditional color measurements. This is a huge step forward, as it takes into consideration the level of transparency or opacity associated with any given ink. We assessed a couple of other solutions for multicolor profiling on the market, and came to the conclusion that they are simply not effective to the level that the market demands,’ said Lawrence. ‘We have been working closely with GMG since the early summer and are proud to be early adopters of this technology. We’d be delighted to demonstrate the technology to packaging designers, printers and brand owners who’d like to see for themselves how it revolutionizes this crucial component of the packaging manufacturing process.’

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