Victorinox box sees Metsä named as Champion of Packaging Printing in the Hong Kong Print Awards 2015

The box was created by Metsä Board’s Packaging Services team, based in Shanghai, which was approached by Victorinox China to redesign the packaging for its rescue tool, which is a multi-purpose knife for safety and rescue professionals such as firefighters and medical technicians.

The original plain, matchbox-style package was completely redesigned with a rigid box that simulates the opening of the knife itself. This see the box, constructed from the company’s Carta Elega folding boxboard, open at the side, mimicking the way blades fan out from the tool itself.

Further, the new packaging has a glue-free structure, promoting Victorinox’s sustainability goals and values. It features replaceable side panels that can be printed with marketing information depending on the occasion. Metsä Board said exceptionally sharp corners with no overlapping corner folds set this package apart from traditional rigid boxes, with Carta Elega chosen for its stiffness and smoothness, so providing a ‘luxurious feel while maintaining lightweight and sustainability’.

It is the third year running Metsä Board has won in the Hong Kong Print Awards. Run by the Graphic Arts Association of Hong Kong and open to designers, printers, publishers and related industries, the Awards were presented at a ceremony in Hong Kong on December 7.

Cyril Drouet, design and innovation director of Metsä Board Packaging Services, said: ‘The prize is recognition for the teamwork between the client, our sales people and Packaging Services. We are delighted that Victorinox has featured the packaging in its online campaign, and that it has now achieved recognition within the print industry.’

Metsä Board Packaging Services offers global packaging strategy and market intelligence, and cost analysis, design and laboratory testing.