Wrigley uses SnapTags for back-to-school campaign

SpyderLynk, a marketing technology company and creator of the SnapTag, a logo-centric QR Code alternative, is helping Wrigley reward Orbit and Juicy Fruit gum consumers using this new mobile technology, which can unlock prize points and exclusive brand content. 

During the Orbit back-to-school instant win campaign, in effect from July through October, the inside flap of gum packs will feature one of 30 different SnapTags. Mobile consumers snap and send a photo of the SnapTag to find out if they are a winner. Participating consumers have the opportunity to instantly win between USD $20 and $100 a day in Orbit Bucks. Winners receive a response text detailing the amount of Orbit Bucks they won and information about how to cash in on ‘Back-to-School’ prizes ranging from sunglasses and backpacks to watches and computers.  Consumers can participate daily to increase their chances of winning more Orbit Bucks – and more Orbit Bucks gives the consumer access to prizes of greater value. 

SpyderLynk SnapTags will also be featured on packs of Juicy Fruit gum, linking to its online video series, the Serenading Unicorn.

‘Packaging is the marketing mix tool closest to the consumer, offering marketers an amazing opportunity to influence loyalty and repeat purchase decisions. Wrigley has two innovative programs running this summer to drive purchase frequency for one brand and loyalty for the second brand.  We’re elated that Wrigley chose SnapTags on packaging to engage consumers,’ said Nicole Skogg, SpyderLynk founder and CEO. 

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