Xeikon, CHILI Publish and Clics to partner at Ipex

The cooperation by the three companies will see CHILI Publish establish an online portal with Clics branding that allows the brand’s customers to pre-order from a number of box variants through the website. The files will then be sent to the Xeikon X-800 Digital Front-End where they will be prepared for printing on the five-color Xeikon 3500 digital press.

Jeroen Van Bauwel, Xeikon director of product management said: ‘What better way to demonstrate that short-run folding carton is child’s play, and not as complex as people might think, than by producing folding carton boxes for toys at Ipex?’

The initiative is an extension of Xeikon’s Aura partner network of non-exclusive relationships with suppliers.

Bram Verniest, CMO of CHILI Publish, added: ‘We want to show brand owners looking at new marketing opportunities the possibilities that can be supported by short-run jobs as well as personalization.

‘With brands keen to offer a wider number of versions and generate more specific campaigns, short-run packaging capabilities – with the same high quality – become more attractive. We will be showing how all these elements come together with live demonstrations at Ipex.

‘Clics can offer the portal to local resellers to create versions for specific events or customer target groups. They are responsible for the design of their product. You can also open the portal as a business-to-business application or as a wider web-to-print application.’

‘Each customer needs a specific workflow so successful solutions are those where the right components have been selected and are capable of being integrated within existing workflows,’ concluded Van Bauwel. ‘This co-operation at Ipex is a hands-on demonstration of how our partner network can build an end-to-end integrated workflow for our customers.’