Coca-Cola to invest USD $5.8 billion in Brazil through 2014

Coca-Cola will invest USD $5.8 billion in its operations in Brazil from 2010 to 2014, the company has announced. The investment, which is being made with local operation Coca-Cola Brasil, represents an increase of 75 percent from the amount invested in the previous five-year period. From 2005-2009, Coca-Cola invested $3.3 billion in its operations in Brazil.  

The soft drink maker is in the process of opening its first ‘eco-friendly’ plant in Brazil, which is considered a key growth market in part due to its hosting of the 2014 FIFA World Cup and the 2016 Olympic Games.  

‘Brazil is one of the biggest markets for Coca-Cola in the world. In the last 25 years we saw the volume of our sales in Brazil expand by about 50 times,’ said Coca-Cola president Muhtar Kent in a written statement. 

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